by Rushni Allie
Since its inception, Radio 786 has been more than just a radio station; it has been a pillar of community empowerment, an alternative voice in media, and a platform for the marginalized. Established in 1995 by the Islamic Unity Convention (IUC), Radio 786 has grown from a small community broadcaster into a globally recognized voice, serving not just the Muslim community in South Africa but listeners from over 120 countries worldwide. This article explores the history, ethos, and impact of Radio 786, highlighting its unique role in the media landscape.
A Humble Beginning with a Grand Vision
Radio 786’s journey began on September 1, 1995, with its first official broadcast lasting just four hours. However, this modest start was the beginning of something monumental. On September 24, 1995, the station held its first full 18-hour broadcast by commemorating this time in history at an outside event at Vygieskraal Stadium in Athlone. The event attracted over 30,000 community members, a testament to its support and the significant role the station was set to play in the lives of many.
The founding members of the IUC were deeply involved in the political struggle for a free South Africa. This background influenced the vision they had for Radio 786—a station that would not only serve the needs of the Muslim community but also cater to all South Africans. The vision was clear: to create a platform that provided a voice to the voiceless, access to critical information, and opportunities for media skills training.
Empowering the Community and Fostering Careers
Radio 786’s ethos has always focused on empowerment. The station has provided disadvantaged communities with a platform to be heard, access to information that is often withheld by mainstream media, and the tools to develop careers in broadcasting. Over the years, many have cut their teeth at Radio 786, going on to establish successful careers in media and beyond.
The station’s commitment to excellence is reflected in the numerous awards it has received. These accolades span across various categories, including good governance, excellence in current affairs, and sports journalism. However, it is not just about the awards; it is about the impact. Radio 786 is known for its non-traditional style of producing religious and social content, offering listeners an alternative perspective that challenges them to ponder, reflect, and become active citizens. This often leads to uncomfortable but necessary discussions, making Radio 786 a crucial voice in today’s media landscape.
A Global Reach with a Local Heart
In recent years, Radio 786’s reach extends far beyond South Africa, with listeners tuning in from over 120 countries worldwide. The station’s ability to adapt to technological advancements has allowed it to stream its content globally, ensuring that its message of empowerment and alternative perspectives is heard far and wide.
Despite its global reach, Radio 786 remains deeply rooted in its local community. The station has played a significant role in raising tens of millions for charity, thanks to well-organized strategic advertising campaigns and strong partnerships. Recently, the station raised just under R1.3 million for humanitarian projects, a remarkable achievement made possible by the unwavering support of its listeners and the business community.
Championing Uncomfortable Radio
What sets Radio 786 apart is its unapologetic approach to broadcasting and publishing content that is truthful, honest and qualitative. The station does not shy away from covering contentious issues, nor does it succumb to political and corporate pressures that often influence media coverage. Instead, Radio 786 remains committed to delivering news and current affairs coverage that is both comprehensive and alternative.
This approach has made Radio 786 a vital platform for those seeking a voice that challenges the status quo. The station’s content encourages listeners to confront uncomfortable truths, question mainstream narratives, and engage in critical thinking. In an era where media is often controlled by corporate interests, the need for an alternative voice like Radio 786 has never been greater.
A Staple on the Western Cape Calendar
Radio 786’s influence extends beyond the airwaves. The station hosts the highly successful Cape Town Ramadan and Lifestyle Expo, now in its 13th year. This event has become a staple on the Western Cape calendar, drawing thousands of attendees each year. The Expo not only celebrates the rich cultural and religious diversity of the community but also serves as a platform for businesses, artists, and community organizations to showcase their work.
Get Involved and Contribute to the Media Landscape
With a dedicated team of 23 staff members, Radio 786 continues to push boundaries and set new standards in community broadcasting. The station’s success is a testament to the power of community-driven media and the importance of providing a platform for alternative voices.
If you are passionate about media and want to contribute to the landscape, Radio 786 welcomes your involvement. Whether you are interested in broadcasting, content creation, or simply supporting the station’s mission, there are numerous ways to get involved. For more information, you can contact the HR department at [email protected].
Conclusion
Radio 786 is more than just a radio station; it is a movement. A movement that has empowered communities, challenged mainstream narratives, and provided a platform for alternative voices. As it continues to grow and adapt in an ever-changing media landscape, Radio 786 remains a beacon of hope, a champion of uncomfortable truths, and a voice for the voiceless.
