For yet another consecutive year, Radio 786 has been measured as the top media performer at the PMR.africa Awards, clinching the PMR.africa Diamond Arrow Award.

Radio 786 Brand Manager, Rushni Allie says, “It is testament to the value of the broadcaster’s brand, as recognized by the business profession.”

The Diamond Arrow is the highest rated accolade awarded by leading consultancy and research company, PMR.africa.

The awards are described as an acknowledgement of “contributions and initiatives, strategies, effort and hard work. PMR.africa acknowledges a company’s vision, integrity, values, competence and ‘empathy’ that contributes to ethical and sustainable business practices.”

“The purpose of the awards is to enhance competitiveness – locally and internationally, to create a global and unique marketing tool for a company to enhance excellence set a benchmark in industry.

The winners are selected based on a random sample of business respondents comprising of CEO’s, MD’s, business owners, company directors and managers.